For those of us who have stumbled into the unique niche of the electromechanical repair industry, we troubleshoot and diagnose issues with AC and DC electric motors all the time. Yet, almost daily we run into everyday decision makers who simply don’t understand that every motor is not the same.

The EASA member logo is a powerful tool that can help EASA members grow their businesses. Why is this image so powerful? Because the EASA member logo means something to our employees, customers and vendors. Included are a few illustrations of how EASA members can capitalize on the symbolism of the EASA member logo.

Here’s an important fact we should all be promoting from both a marketing and an industry awareness perspective: EASA members’ decades-long positive impact to the environment and our industry’s responsible industrial waste management.

Training, technical support, marketing content, speciality help and vendors are just a few of the tools available through easa.com.

People and brand are inextricably linked to each other, especially in smaller companies that cannot operate with big marketing budgets. Valuable brand effects can be created through a personal brand involvement of your employees and colleagues. But how does personal branding work in B2B small and medium-size enterprises (SMEs)?

Before you establish your marketing budget, there are a few questions your organization needs to consider to ensure expectations are clear and your budget will cover your plans for the year.

All of us in the industry are struggling with workforce issues. Not only are we feeling the effects of labor shortage, but we are also feeling the effects of how our current workforce isn’t getting any younger. The leadership team at Hibbs ElectroMechanical, Inc. has made it a priority to confront these issues and find a proactive solution, just like we do for our customers. The answer: be involved.

The EASA community has long been one of its greatest strengths regardless of your membership category. The beauty of social media is that you’re speaking to a worldwide audience and your online activity can benefit both your business and EASA.

Motors Drive Success is a free, turnkey PowerPoint presentation that introduces the electromechanical repair industry to the uninitiated. It comes with completed slides and a script, but you can customize both.

Many EASA members have a website, post on social media or produce a company newsletter. Inevitably, you have an employee who is almost always in search of content. QuickSprout, an online digital marketing resource, suggests a few ways to make content generation a breeze.